Kai Sheng is the co-founder and Managing Director of Maitland Sheng and is highly regarded by many industry peers for his extensive experience in strategic consulting, publishing and market research. A veteran marketer with over 25 years in the industry, he has established long term working relationships with many of our international clients through insight driven data marketing, research and results.   Prior to establishing Maitland Sheng in 1998, Kai was the vice president of the China international research company in Shanghai for several years, a marketing research and PR practice, where he was responsible for the launch of numerous Business and consumer brands in China. Fully competent in both qualitative and quantitative research techniques, he has led his consulting teams on a wide range of studies include Marketing Development, Database & Lead generation, Market Entry Studies, Market Segmentation ,Customer Profiling and Customer Satisfaction Study. He has also led several global investigation initiatives into international inward investment fact finding.   Kai holds a Bachelor’s degree from the University of Business and Economics in Beijing. Kai lives in Hong Kong and enjoys spending time with his family and two children.