YEE LIN CHENG
Market Research Director
Yee Lin Cheng is our Market Research Director for our China
market research team office based in Beijing as well as responsibility for our
researchers working in the UAE, Middle East, Turkey, India, Kazakhstan Central
Asia, Japan, South Korea, Australia and New Zealand, She has been instrumental
in the substantial growth of our marketing database activities and marketing
research analysis within China for over 10 years now. In China she manages our
market research team of 120 researchers for all our fieldwork and telephone
client research interviews contributing to our database assignments on a daily
basis bringing significant skills, staff training and expertise to the
execution of these engagements.
Prior to joining Maitland Sheng, Yee Lin worked in the pharmaceutical
industry for the China National Pharmaceutical Group (Sinopharm) in Beijing as
a product marketing Manager responsible for new product brand launches.
Yee Lin has a BS in Marketing from the Tsinghua University in Beijing China.
She is fluent in Chinese, Cantonese, French and English. She lives in Beijing
with her son.