Yee Lin Cheng 

YEE LIN CHENG
Market Research Director

Yee Lin Cheng is our Market Research Director for our China market research team office based in Beijing as well as responsibility for our researchers working in the UAE, Middle East, Turkey, India, Kazakhstan Central Asia, Japan, South Korea, Australia and New Zealand, She has been instrumental in the substantial growth of our marketing database activities and marketing research analysis within China for over 10 years now. In China she manages our market research team of 120 researchers for all our fieldwork and telephone client research interviews contributing to our database assignments on a daily basis bringing significant skills, staff training and expertise to the execution of these engagements. Prior to joining Maitland Sheng, Yee Lin worked in the pharmaceutical industry for the China National Pharmaceutical Group (Sinopharm) in Beijing as a product marketing Manager responsible for new product brand launches. Yee Lin has a BS in Marketing from the Tsinghua University in Beijing China. She is fluent in Chinese, Cantonese, French and English. She lives in Beijing with her son.
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